After the business card and business stationery, the company brochure is the most important piece of printed promotional literature you can develop. Developing a brochure is important for a number of reasons:
It helps you consolidate exactly "who" you are and "what" your business does. It acts as an order form, providing identity, contact and sales information. It provides your company with a cheap medium for distributing company information (the information; collected from brochures can easily be adapted to a variety of other media including display ads, news releases, and web brochures).

In addition to summarizing your business, the development of a proper brochure helps you conceptualize the benefits of your product or service related to its features.

A glossy full-color brochure, sell sheet or pamphlet is the best platform to showcase your business or product. In the digital world, a 4-color glossy brochure helps distinguish "real" companies from "wannabe's.